At times, your senior care franchise needs an infusion of new clients. You may be a new home care franchisee just trying to get some regular clients, or maybe you are an existing owner who was doing pretty well until the COVID-19 pandemic hit. It is overwhelming how this terrible disease has affected almost everyone in some way, and the medical industry is no exception. However, this might be an opportunity to get out there and let people know that you will come to them; masks on, of course. A Better Solution in Home Care can help you with these 5 ideas that may bring some new business to you.

1. Who referred your existing clients?

Run a report to evaluate who referred your current or previous clients to you. Is there one office that has sent literally everyone? Get a stack of brochures and business cards and go introduce yourself to every other office in town, except the pediatricians. If it looks like you are getting a rather wide range of physician referrals, then you are on the right path. If there is any little holiday or some kind of excuse to deliver a little fruit or candy or something with a thank you card with it, do that.

2. How’s your online presence?

Some senior home care providers don’t think it’s necessary to have a well-developed, truly informative website, Facebook page, or other social media site. Today’s seniors are looking for answers to their questions, and it is certainly to your advantage if you are the one that provides it for them. Their children may live out of town and have to get information online. Your website doesn’t have to be anything major but should provide information about your services, how much you care about your clients, and your success rate. Nice quotes from clients always look good, too.

3. Have you tried a referral program for clients?

Some offices implement a referral program for their clients. They give clients a card when they come in and if the client gives it to someone to bring in, each will get something, such as 10% off a visit or one free transport. These perks benefit the client but will not cost you a great deal.

4. Have you joined the local organizations that work with seniors?

Many people think that the Chamber of Commerce is only for large businesses, but this is far from the truth. Many members are small business owners, employers, and entrepreneurs. Numerous members are retired and following their dream career. This membership will provide you with opportunities to get to know many important people in your area. Join the committees, attend the functions, and help out at the events. If this is not your personality, send your spouse, admin assistant, or a supervisor. Making friends here can bring you business.

5. Can you find time to volunteer? You should

Find people who need your help, such as church groups, senior centers, neighborhood improvement groups, or Habitat for Humanity. Look for any group that allows you to show your community that you want to be there with them. While you are working, you can talk about your senior care franchise and the services that you provide. Talk about your exceptional staff and how proud you are of them. Just be sure you ask them about other businesses, too.

Hopefully, something here will help you gain new clients and get your home care franchise growing. Senior care is a growing industry. With hard work, you will soon be an integral part of your community providing a much-needed service in senior home care.

This is an excellent time to become a senior care franchise owner with A Better Solution Home Care (ABS). 10,000 people turn 65 each day. The senior market continues to grow as the life expectancy has now reached almost 79 yrs old. Today’s seniors are more active, better informed, and healthier than most generations before them. The home care industry is growing in response to this need. ABS has some excellent marketing tools to help you develop your business into a successful home care franchise. Here are a few tips to help you build the trustworthy business you strive to have.

Expectations for the Agency

A Better Solution Home Care will oversee many items that are very important to clients and their families, such as proper licensing. certification, training, and bonding. Be sure to keep the needed requirements up to date. Framing and displaying these documents on the wall reassures many clients and families. Keep up with Continuing Education and other ongoing training and uphold Quality of Care Standards.

Provide prospective clients with an online and print version of a List of Services or Range of Services that apply to senior care. Have a generic contract for people to study and be sure that they understand what they are signing. Have authorization signed for the family member(s) who can speak with the nurse or administration for that client.

Expectations For the Employees

Firstly, be proud to work for A Better Solution Home Care. In other words, enjoy your days rendering senior care to the population that needs your help. However, as a business owner, don’t forget to always be on time for your appointments and do the best job you can. 

If you have an issue with your employer, please do not share that with your seniors, your friends, or your neighbors. Bring that to the owners of your senior care franchise. As we promote the Agency in the community, we need for them to see us all as one united, fair, trustworthy helper in their neighborhood.

Maintain your licensing and bonding requirements. Be willing to get additional training if someone feels it might help you. If an employee feels another employee needs to be retrained or has any issue with that employee, take it to your supervisor, not each other. If everyone will follow this guideline, it creates a well-running machine instead of coming across as reporting someone.

Expectations for the Franchisee

To create a trustworthy business is quite simple: be a trustworthy business owner.

Say what you mean and mean what you say. Join some of the local business owner groups, especially the Chamber of Commerce. These groups usually offer some great, inexpensive ways to get your name out there. Go to the activities and training. 

If you can’t personally attend, assign a spouse, admin assistant, or supervisor. This person needs to be friendly, bubbly, and a great conversationalist. If she is your spokesperson, she needs business cards. These events are also an excellent way to meet local physicians and the people at the rehab facilities that will be sending potential clients of your senior care franchise home for at-home care. Other people you want to introduce the Agency to include local pharmacists, insurance brokers that sell to the senior market, and anyone else who deals with senior care.

Hopefully, getting this far has been the hardest part, and turning your new home care franchise into a trustworthy and prosperous business will start to feel more comfortable and flow naturally very soon. Good luck!