There are 10,000 seniors over the age of 65 living in the United States today. This has caused many investors to become intrigued by growth in the senior home care industry. It has also led to an explosion of funding in this niche and a huge demand for tech-enabled innovations. Many senior care franchise owners have chosen to invest in technology for a variety of reasons. This choice will make a long-term, positive impact on these franchises.

Technology Increases Proficiency and Builds Trustworthy Referral Partners

Paper is still used to deliver essential documentation such as health reports in the home health care industry. Many senior home care franchises also rely on physical timecards when tracking their caregivers’ hours. The ability to share these types of paper documents is challenging, cumbersome, and time-consuming. 

Any franchise that wants to continue to grow must have an efficient means of handling the information of both their staff and the seniors in their care. This is where software systems come into play. They can track inventory levels via mobile devices. Software systems can even file for reorders when the stock has become low. Technology can also provide home care franchise owners with real-time information regarding their employees’ efficiency and effectiveness through software monitoring.

Technology also provides franchisees with quality-of-care insights. This information is invaluable for the business’ growth. By sharing these data-driven measurements with the appropriate personnel, they can make decisions regarding which services are impacting their elderly clients’ results the most. This is important since most franchises maintain relationships with other clinics and health care organizations that share referrals. These referral partners must be able to see improvements occurring in the senior’s quality of life. Doing so builds a sense of accountability, merit, and trustworthiness, making it easier to recommend the home care franchise.

Return on Investment Increases with Tech-Driven Marketing Techniques

Marketing is important when it comes to getting your company name and its services out to the people. Technology plays an integral part in many marketing strategies today. Whether you’re using Facebook, SEO, or any other medium, your marketing will become more convenient and efficient thanks to the use of technology.

Many senior care franchises are surprised to learn that they can easily target 62% of seniors over the age of 65 and 72% of adults between the ages 50 to 64 on Facebook alone. With just a simple Facebook business page, you’ll be able to reach several thousand people in your area that you might not reach with traditional marketing methods alone. By committing to incorporating technology-based marketing into your business, you’re deciding to invest in sustainability.

Technology Differentiates You From Your Competition

The senior home care franchise niche is growing increasingly competitive. Owners need to find ways to stand out from their competition. Business intelligence tools that can measure your business’ metrics and benchmark them in comparison to your competitors can be helpful, especially if there are enhanced data analysis and qualitative results available. 

Adapting to new Technology

The transition to technology doesn’t always go smoothly. However, if you’re reluctant to make this transition, you may miss out on critical marketing targets, growth, and training opportunities. If you are looking for a service provider who recognizes how important technology is to good senior home care, look no further than  A Better Solution in Home Care.

There is a lot of competition when it comes to senior home care today. This is why it is so important for you to work to ensure that each of your clients has a great experience with your home care franchise. Unfortunately, this does not leave a lot of time for you to market your business and attract new consumers. However, there are some easy ways you can still manage to do this.

Use Social Media to Your Advantage

While you may think that the elderly people you care for are not tech-savvy, their children are. Use technology to reach out to the adult children of seniors needing care, because they are the ones who are arranging care for the seniors in their family. You will want to create a great website that is educational and engaging.

Once you have a website, promote it on various social media channels such as Facebook, Instagram, LinkedIn, and Twitter. To do this, you will need to create social profiles that show people who you are and that you care about the seniors you serve.

Get SEO Savvy

Remember, you want to reach out to the loved ones of seniors by getting noticed online. One of the first places these people are likely to look is in search engines. This is why it is so important to get your website listed here. There are two ways you can go about increasing search engine traffic.

One way to promote senior home care is to start a blog on your website. This will allow you to drive traffic to your website through the use of keywords. However, the real advantage is that you will get to share important information with your clients, thus establishing yourself as an expert when it comes to senior home care.

The second way to promote your senior care franchise website with SEO is through pay-per-click (PPC) marketing. With this budget-friendly marketing campaign, you will be able to get instant results when it comes to increasing your brand’s recognition. You will also be able to know for sure that your website is getting noticed by those who truly are searching for home health care.

List Your Business in Directories

One of the easiest ways to drive traffic to your senior care franchise is to make sure that it is listed in local directories, both online and offline. You want to be listed everywhere that anyone who is searching for senior home care is likely to look.

Create a Strong Relationship with Healthcare Facilities

Many elderly people find themselves going to healthcare facilities for routine checkups and to manage their healthcare issues. Sometimes, a provider will recommend that a senior should seek out a home care franchise for assistance at home. If you take the time to build a relationship with these healthcare providers, they may refer seniors to your agency.

Speak at Seminars

Many organizations host seminars in which they welcome speakers who are experts on their topics. This is your opportunity to share your relevant experience with these organizers so you can add some value to their events. Doing so will also help to establish your authority in the marketplace so when someone is looking for senior home care you are the first franchise they think of.

One company that not only does a great job of offering in-home services but also finds time to promote senior home care is A Better Solution in Home Care. The next time you are looking for in-home healthcare, give them a call. You can also reach out to them at their Facebook.