How to Promote Your Senior Home Care Business

Man writing a business plan to promote a senior home care business

There is a lot of competition when it comes to senior home care today. This is why it is so important for you to work to ensure that each of your clients has a great experience with your home care franchise. Unfortunately, this does not leave a lot of time for you to market your business and attract new consumers. However, there are some easy ways you can still manage to do this.

Use Social Media to Your Advantage

While you may think that the elderly people you care for are not tech-savvy, their children are. Use technology to reach out to the adult children of seniors needing care, because they are the ones who are arranging care for the seniors in their family. You will want to create a great website that is educational and engaging.

Once you have a website, promote it on various social media channels such as Facebook, Instagram, LinkedIn, and Twitter. To do this, you will need to create social profiles that show people who you are and that you care about the seniors you serve.

Get SEO Savvy

Remember, you want to reach out to the loved ones of seniors by getting noticed online. One of the first places these people are likely to look is in search engines. This is why it is so important to get your website listed here. There are two ways you can go about increasing search engine traffic.

One way to promote senior home care is to start a blog on your website. This will allow you to drive traffic to your website through the use of keywords. However, the real advantage is that you will get to share important information with your clients, thus establishing yourself as an expert when it comes to senior home care.

The second way to promote your senior care franchise website with SEO is through pay-per-click (PPC) marketing. With this budget-friendly marketing campaign, you will be able to get instant results when it comes to increasing your brand’s recognition. You will also be able to know for sure that your website is getting noticed by those who truly are searching for home health care.

List Your Business in Directories

One of the easiest ways to drive traffic to your senior care franchise is to make sure that it is listed in local directories, both online and offline. You want to be listed everywhere that anyone who is searching for senior home care is likely to look.

Create a Strong Relationship with Healthcare Facilities

Many elderly people find themselves going to healthcare facilities for routine checkups and to manage their healthcare issues. Sometimes, a provider will recommend that a senior should seek out a home care franchise for assistance at home. If you take the time to build a relationship with these healthcare providers, they may refer seniors to your agency.

Speak at Seminars

Many organizations host seminars in which they welcome speakers who are experts on their topics. This is your opportunity to share your relevant experience with these organizers so you can add some value to their events. Doing so will also help to establish your authority in the marketplace so when someone is looking for senior home care you are the first franchise they think of.

One company that not only does a great job of offering in-home services but also finds time to promote senior home care is A Better Solution in Home Care. The next time you are looking for in-home healthcare, give them a call. You can also reach out to them at their Facebook.