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How to Increase Positive Reviews for Your Senior Home Care Business

Posted by homecare

Have you invested in a senior care franchise and are now having trouble obtaining new patients? You are not alone, as many new business and franchise owners experience a similar situation. Luckily, the cause is often simple and easy to fix. First, you must ascertain whether your previous patients have been satisfied with your senior care services. If the answer is “yes,” then the most likely explanation is a lack of positive search engine reviews. We are talking about reviews on websites like Yelp and Google. 

To let potential patients know about the quality of your services, you need a variety of positive reviews across multiple websites. We can help you achieve this goal. Read on to learn how to easily increase positive reviews for your senior care business and thus gain new patients. 

Claim Your Business Online

Before you can start increasing your senior home care franchise’s positive reviews, you must first officially claim your business online. To do so, search your business’ name or address on Google Maps and click “Claim this business.” You will then be prompted to fill out all necessary information, such as an address, phone number, website, and photos. Once this step is complete, your business becomes viewable on Google, at which point you can finally start receiving reviews. 

In addition to being viewable on Google, you should expand your business’ presence to other websites as well. Such websites include Yelp, A Place For Mom, Aging Care, Senior Care, to name a few. With multiple websites containing positive reviews about your business, patients are much more likely to enlist your services.

Invite Satisfied Patients to Write Reviews

After creating an online presence for your senior care franchise, it is now time to start increasing your positive reviews. You might have many patients that love your services, however, if they don’t express their satisfaction, your online credibility suffers. Therefore, it is important to invite all of your patients to post an online review of their experiences. Make sure to ask this of every patient as well as the patient’s family members who also oversee your care. It will not take long before you have several high-quality reviews across multiple credible websites. 

Provide Feedback and Clarity to Reviews

Now that you have received some positive reviews about your franchise, you should strive to provide feedback to each review. This is especially important for those that express criticism, as you have an opportunity to provide explanations. For example, if you receive a negative review from a past patient, it’s not the end of the world. Rather, simply apologize for their unsatisfactory experience, and explain what you will implement to avoid similar issues in the future. 

Always Remain Respectful and Courteous 

Above all else, when replying to reviews, always be respectful and courteous. If you receive several positive reviews, humbly provide your appreciation. Likewise, you should remain respectful and gracious even when faced with criticism. The last thing you want for your business’ presence online is to give rude, angry feedback to negative reviews. Doing so can severely damage your franchise’s credibility. 

Start Your Franchise Today

These tips for senior care businesses are guaranteed to increase the number of positive reviews that you receive online. At A Better Solution In Home Care, we are proud to give others the opportunity to start their own senior care services. After joining our team, we give franchise owners all the tools needed for success in this market. With specialized training by our expert team members, your financial stability is guaranteed. 

So, start improving the lives of seniors while also investing in your financial future today. Contact us on our franchise website for additional information. 

Senior Care Franchise Owners: 3 Strategies to Provide Excellent Care

Posted by homecare

Owning a senior care franchise can be a very rich opportunity for both personal and professional growth. It allows you to be your own boss. In other words, you call the shots and make the big decisions that will shape your business. You can decide where to focus your energy and financial resources, which will determine how the community perceives you. One of the  things that will have the biggest impact on the success of your business, is your staff. How you choose to fill your positions should reflect the vision you have for your franchise. The road to growing a business will look different for everyone. However, the very heart of any new franchise should be a common mission: to provide accessible and exceptional senior care. 

Below are the top 3 best strategies you should consider to bring your senior home care franchise vision to fruition. 

1: Hire the Right People 

Any home care agency is only as good as its staff. You can have a solid business plan, the best intentions, and the strongest resources, but if caregivers on the front lines aren’t providing excellent care and making meaningful connections with the clients you serve, your business won’t get off the ground. The process of onboarding the best caregivers should be three-fold:

The Screening Process

Implementing a thorough screening process is a key component in ensuring the competency of your senior care services. Your caregivers need to be qualified and equipped to perform their duties. At its core,  a comprehensive employee screening process should include a complete background check, thorough employment history review, and personal and professional reference checks. This allows you to get a holistic view of the applicant and take note of any red flags or inconsistencies.

The screening process should also include a mandatory competency test to ensure the prospective hires can provide the level of care for the standard you set. When you decide to move forward with the strongest candidates, it’s beneficial to put them through a trial period on-site, so you can assess their skill set in a real-life care situation. 

Looking Beyond Their Skill Set

When selecting the best team to serve your seniors, it is important to consider personality. While skills can be taught, personality can not. And having the right skills and the right personality for senior care really go hand-in-hand. Your caregivers need to make meaningful connections with your clients to create both a positive experience for them and higher levels of retention for your business. As the leader, you need to vet your candidates to make sure a passion for helping seniors is at the heart of their work. It needs to be the primary motivator if you want to build a team of exceptional caregivers with a shared philosophy in the level of care they offer. 

Caregivers with specialized training are much more marketable, making your business more marketable. Caregivers are expected to have a certain set of skills and be competent to perform them. However, employing a few caregiving staff that have specialized training or experience can make your agency stand out from the competition. For example, being able to offer caregiving professionals with special training in conditions like Alzheimer’s can appeal to families seeking care for loved ones suffering from dementia.  

2: Hire the Right Administrative Staff

Having great caregivers on the front lines is essential. Though, having an effective and organized administrative staff on the back end is just as important. Administrative professionals are true assets when it comes to running your business efficiently. They are responsible for keeping meticulous records, which is crucial in senior care services. They need to be technologically proficient, have excellent written and verbal communication skills, and regularly take initiative to step into leadership positions. 

Computer skills are a foundational skill in any administration job. Nevertheless, the right admin staff will be comfortable in learning new software programs, performing website maintenance, and managing social media accounts for your business. We are living in a progressive, tech-based world. So, your administration needs to be adept at navigating new programs. They also must possess a readiness to learn about new systems and upgrades to enable your franchise to offer the best quality of senior care. As the owner of a senior care business, you wear many hats. Therefore, you need an office staff that is highly organized, pays fine attention to detail, and takes the initiative to get things done when you aren’t available. 

3: Take an Active Role in Client Care 

Franchise ownership will keep you busy. It is easy to become overwhelmed with the day-to-day operations and fall short of making meaningful connections with the clients. Carving out time to make personal connections will serve you and your business well. This could mean regular check-ins with clients or their families via phone call, scheduled home visits with the assigned caregiver. By doing so, you’ll be able to observe how things are going. You can also reach out with satisfaction surveys, sponsor local community events that appeal to, or serve, the senior population. Greater interest in your clients will lead to more investment in your services. 

Making an Impact 

Franchise ownership and operating senior care businesses presents many opportunities for personal and professional growth. There are resources available to help you decide if this business path is right for you. Reach out to A Better Solution in Home Care to know more!

3 Tips to Increase Brand Awareness for Your Senior Care Franchise

Posted by homecare

Our senior loved ones mean the most to us. Therefore, it is one of our greatest joys to be able to make the rest of our seniors’ lives comfortable, where they’re in a place they can relax and be treated with the utmost care. This is why senior home care is a service that every family and individual needs access to.

For franchises looking to provide senior care services, building brand awareness with the promise of quality service can be difficult. Here are three crucial tips that senior care franchises can follow to increase their recognition.

Make it Personalized

Personalizing messages and communication, and even the interface of a brand’s website, can create a memorable user experience. To do so, you can start addressing clients by name in an email and avoiding generic responses. This shows the individual clients that they are appreciated and noticed, offering the client more reason to trust a service.

For senior care franchises, clients must be able to build a foundation of trust. Personalization can do just that. If a client can receive direct aid and help, they can trust that the service will do the same for their loved one.

Trust in service also brings the promise of client referral, where they share the franchise with families and friends who are likely to utilize the brand. This is crucial for senior care franchises looking to expand brand awareness in their business. Clients with senior loved ones will likely know more seniors who require quality care and insurance.

Boost Social Precense

The year is 2021, and technology has never been bigger. People are consistently using their phones and social media to find their needs and interests. The age of newspapers and television ads is almost nonexistent, so this is the time to boost a franchise’s online social presence.

Search Engine Optimization

People are constantly looking up their needs, and Search Engine Optimization (SEO) is a common and effective strategy used by online businesses. SEO is the process of improving the quality and quantity of unpaid traffic to a website by implementing optimization strategies. To do this, it’s important to utilize the proper keywords in titles, URLs, and meta descriptions.

When people look up their needs, they will implement keywords in their search. SEO will allow them to find websites and pages that match these keywords. SEO is a tool that senior care franchises can utilize to gain brand recognition, allowing them to gain traffic from their target audience.

Write Guest Blogs

Another way to increase social presence is by connecting with reputable and well-known blogs to guest write. There are websites within the industry willing to accept guest writers, allowing other franchises to post blogs describing their business on different web pages. This will give the franchise more authority and expertise, allowing their business to reach a wider, targeted audience.

Partner With the Right Franchise

Sometimes it takes two (or more) to build brand awareness. It’s common for franchises to partner with other franchises to gain traction and recognition from an untapped audience. For senior care franchises, partnering with other senior care facilities in a local area or online can be beneficial for both parties. Both franchises will receive recognition from a wider audience and improve their credibility and authority within that industry.

A Better Solution Can Build Your Franchise

A Better Solution (ABS) is a senior in-home care service that has provided quality senior care assistance to hundreds of families and individuals since 2000. We understand the difficulties of opening a new franchise. After all, we were new once. Because of this, ABS is giving senior care franchises the opportunity to join a growing industry and make a difference within their community. Partner with ABS and join the business of caring. Visit our website at ABS Opportunity – A Better Solution (homecarefranchisepartners.com) and become a senior home care franchise owner.